In April 2010, Shopify launched a free mobile app on the Apple App Store. The API allows developers to create applications for Shopify online stores and then sell them on the Shopify App Store. In June 2009, Shopify launched an application programming interface (API) platform and App Store. Shopify created an open-source template language called Liquid, which is written in Ruby and used since 2006. The Snowdevil founders launched the platform as Shopify in June 2006. Lütke used the open source web application framework Ruby on Rails to build Snowdevil's online store, and launched it after two months of development. Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own. With MSMEs generating over 100 million jobs annually, and contributing 29 percent to India's GDP (CRISIL data), dukaan tech has become almost imperative for the sector to survive the pandemic and a potential economic recession.Shopify was founded in 2006 by Tobias Lütke and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. And we have created a product based on our experience in ecommerce and supply chain management.” As a platform if you are providing the right services, there will be stickiness. The founder reckons, “About 6-7 players will co-exist in the market. From global giants like Shopify and WhatsApp (Business) to big corporations like Reliance Industries to heavily-funded startups, including Khatabook, OkCredit, BharatPe, Bikayi, DotPe, Dukaan, Aarzoo, and more, everyone wants a slice of the retail tech pie. And building a good but economical platform is a challenge.”Īdd to that, the intense competition in India’s dukaan tech market.
Everyone sells different products, sometimes even homemade ones.
Cataloguing is a challenge because there’s no SOP in India.
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JioMart gets over 50 pc orders from Tier II, III cities as Reliance scales up digital commerceĪmit says, “There’s a lot of demand for new features. The startup claims that all merchants have grown their businesses by 40 percent after going digital. Restaurants and catering services are the next big vertical. They have learnt the value of digital and it will stay with them even after the pandemic.” Grocery sellers and kiranas form the largest chunk of Shoopy’s customers. Now, they understand what a ‘domain’ is and how they can make their website searchable on Google.
We created instructional videos in local languages to help them get started. Because of the pandemic, they’ve adopted tech very fast. Shoopy is generating 1 lakh invoices per month, and its retention rate stands at 35 percent.Īmit says, “The last 8-9 months have seen the transformation of the small merchant. In the last 3-4 months, merchant sign-ups increased by 100 percent, as India went into a second lockdown that shuttered shops and limited movement. Shoopy claims to have aided the digital transformation journey of 95,000+ small merchants within a year of operation, with its GMV crossing Rs 8 crore in May. Additionally, it functions even in low-network areas in small towns.īigbasket, Curefit, 1mg: How Tata Group's growing digital ambitions may be taking it closer to Reliance Early growth and funding
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Merchants can use the app even if they don't have a GST registration for their shop. You don't need to be a tech expert to operate Shoopy, according to the company. The startup’s end goal is to elevate the technological prowess of small merchants, who form the backbone of the Indian economy, to help them compete with deep-pocketed ecommerce giants in an increasingly digital-first world. Think Shopify in Indian languages,” says the founder. We don’t put our branding anywhere the merchants are at the forefront. “We present their store, app, domain, SMSes, offers, and everything the way they want it presented. It offers deep customisation right down to the fonts and colour templates. Shoopy also helps merchants with personalisation and branding. They can set up a digital storefront and start fulfilling orders in a few minutes.” Our integrated solution solves invoicing, accounting, selling, payments, and helps merchants grow their business online. Indar explains, “Several solutions exist today, but they don’t serve the localised needs of these very small merchants. Facebook Shops, free credits, and more: How Shopify is helping SMEs get back to business after COVID-19
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